Karva Chauth is a festival celebrated by Hindu women in the northern parts of India. During the festival, women fast from sunrise to moonrise for safety and longevity of their husbands. It is a festival associated with faith and trust and is considered as one of the most important fasts observed by the married Hindu women. In the evening the ladies listen to the Karwa Chauth Katha (the legend) and after the moonrise the fast will be over. But now the changing times has changed the nature of traditions and festivals. Now Karva Chauth is performed in the sense of creativity, performance and modernity.
There was a tradition of decorating hands with beautiful hena on this occasion. It usually took a lot of time and effort to get this done. But due to the lack of time or busy office schedule, married girls miss this custom. In the modern age, where everyone is busy, girls chose to decorate their hands easily with mehendi wale found in malls and shops. To make it even more easier girls could also opt for beautiful tattoos available in the market.
In the modern age the advance booking of beauty parlor by the married women to look different and lovely on this fest, has increased largely. Not only salaried married girls are following this tradition due to busy office schedule, but also housewives are taking the advantage of it for looking different. So, now the bookings are made before several days of new age Karva Chauth in the beauty parlors for jewelry and dresses along with makeup and facial.
There is a trend of giving gifts between husband and wife on the carnival of Karva Chauth. The gift is connected to emotions. Nowadays, there are some new methods connected to it. Earlier husband and wife use to gift each other jewelry, clothes or accessories but now it has changed to huge properties, fixed deposits, tour packages, gift vouchers etc.
Nowadays, husbands have started to express their feelings of love on the day of Karva Chauth. There was a time when only 1-2 percent of husbands took the fast along with their wives but now, the percentage has increased significantly. Now, a husband understands that his wife stays starving though out the day for his wellness. So, husbands often arrange their food from outside. In addition to this, they help their wife in completing the household tasks and emotionally express their gratitude as well.